The Tactical Empire

Mike Fallat: The Million Dollar Book Man

Episode Summary

In this compelling episode of "The Tactical Empire," Jeff Smith delves deep into the entrepreneurial spirit with guest Mike Fallat, the "Million Dollar Bookman." They explore Mike's journey from a 9-5 job to entrepreneurial freedom, emphasizing the power of storytelling, strategic risk-taking, and embracing failure as a stepping stone to success. This conversation offers invaluable insights into leveraging books for branding, the significance of persistence, and the essence of crafting a legacy through entrepreneurship.

Episode Notes

In this compelling episode of "The Tactical Empire," Jeff Smith delves deep into the entrepreneurial spirit with guest Mike Fallat, the "Million Dollar Book" Man. They explore Mike's journey from a 9-5 job to entrepreneurial freedom, emphasizing the power of storytelling, strategic risk-taking, and embracing failure as a stepping stone to success. This conversation offers invaluable insights into leveraging books for branding, the significance of persistence, and the essence of crafting a legacy through entrepreneurship.

Key Moments

• [00:00:00 - 00:02:00] Introduction to Mike Fallat, the Million Dollar Bookman, and his alignment with the mission of the Tactical Empire.
• [00:02:01 - 00:04:00] Mike’s transition from corporate employment to entrepreneurship in 2014, embracing the 'burn the boats' philosophy.
• [00:10:00 - 00:12:30] The pivotal role of "Rich Dad, Poor Dad" in Mike’s financial and entrepreneurial mindset transformation.
• [00:20:00 - 00:22:00] Journey through failure: Mike's candid recount of starting and failing in four businesses before finding success.
• [00:30:00 - 00:32:00] Introduction to Doggy Surprise, lessons learned in business, and the importance of building a brand.
• [00:40:00 - 00:42:00] The breakthrough moment: leveraging a bestseller book for business growth and brand recognition.
• [00:50:00 - 00:52:00] The evolution of Mike’s business into a full-fledged book marketing and publishing powerhouse for entrepreneurs.

You can connect with Mike Fallat here:
Facebook - https://www.facebook.com/thedreamstarter/
Instagram - https://www.instagram.com/thedreamstarter/?hl=en
LinkedIn - https://www.linkedin.com/in/michaelfallat