Most business owners get frustrated with digital marketing because they expect instant sales from paid ads. The reality is that digital marketing is not about turning on ads and becoming a millionaire overnight. It is about building awareness, creating trust, and developing a system that converts over time. In this episode, Shawn explains the three levels of digital advertising that every business owner must understand. He shares why getting attention comes before generating leads, why leads must be nurtured before they turn into sales, and how the right mindset will save you from wasting money on agencies and ads that seem to “not work.” If you have ever felt like your ads are failing, this episode will shift the way you look at digital marketing and give you a framework to finally get results.